Packaging Design

It is a fictional gin brand that is themed on the mood of the Indian monsoon, targeting upper-middle-class citizens with a bohemian lifestyle, who are happy-go-lucky yet series about their life.
Evoking the sweet-sour memories, of getting soaked in rain after long summers, is the feeling that "EVOKE" conveys. A feeling of dancing, amid rain. It summons the smell of freshness, like the droplets on green grass. It is a feeling of striking bold strokes on blank canvases.